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The Digital Incubator Program (PDF)

SCHEDULE AT A GLANCE

Emcee for the day: Kevin Hnatiuk, Executive Director, New Media Manitoba

7:30 AM – Registration & Hot Breakfast

8:00 AM – Opening Remarks

8:30 AM – Alexander Manu, Senior Partner & Chief Imaginator, InnoSpa International Partners

“CURRENT MEDIA” - The challenge of digital media for marketing communications is simply this: digital media is not a channel. Mediums are not channels; they are modes of individual action. Digital media, combined with mobility on a variety of networked platforms, is a way of life in which everything becomes media for the individual empowerment to create, manage and distribute content. How can individuals in organizations cope with this challenge? By reexamining their understanding of human needs and reframing them as what they truly are: desire, wants, and visions of a better self. Provocative author, speaker and leader in the field of strategic foresight, Alexander Manu explains what motivates people and how desire is the driving force of the economy. Manu proposes that there is no “New Media”: there is only current media – the instruments and agents we use NOW to actualize ourselves. As people are continually transformed by the media they use, the thriving organization is the one that sees “change” as the constant while seeing “business” as the variable.

9:30 AM – BREAK

9:45 AM    - Rochelle Grayson, Social Media, Social Games and Online Entertainment Executive

“DIGITAL MEDIA MONETIZATION: WHAT PEOPLE PAY FOR” - Join Rochelle Grayson, a    Social Media, Social Games and Online Entertainment Executive, as she speaks about several fundamental business models in the ever-changing spaces of social networks, virtual worlds, online social games, and mobile apps. Learn why (and when) consumers are willing to part with their hard-earned cash and how to create a sustainable and successful revenue stream for your digital media content.

10:30 AM – BREAK

10:45 AM – Mark Bishop, Partner & Producer, marblemedia

“BROADCASTING AND BEYOND: DEVELOPING TRANSMEDIA PROJECTS THAT SELL”

11:30 AM – Networking Lunch

12:00 PM – Ken Bautista, CEO & Creative Director, CIE: Seek Your Own Proof

“THE NEW BREED OF STORYTELLERS” - A new breed of storytellers is emerging as audiences increasingly turn to multiple platforms for entertainment. This new breed of storytellers and producers have also become brand managers and entrepreneurs, creating original IP that can exist and sell across multiple platforms. Ken Bautista is the creator and producer of Seek Your Own Proof, an original online property aimed at kids ages 8 to 12. In this session, Ken will discuss their path to market, from financing through grants and venture capital to lining up a major U.S. distribution partner – all without a broadcast component.

12:45 PM – BREAK

1:00 PM – Panel Discussion (Featuring some of the out of town guest speakers and Manitoba Media Producers)Moderated by Rogue Nation’s Ryan FitzGerald

Where DOES traditional media meet with interactive digital media? How intertwined can these two mediums become. Can they successfully converge? Or will they splinter off and become something else completely?

Rogue Nation’s Ryan FitzGerald leads this panel through a thoughtful conversation with experienced and recent convergent media producers. Examples of locally produced convergence projects will be highlighted. Join Ryan along with panelists Kevin Glasier (Tactica), Nicholas Hirst (Original Pictures), Alexa Rosentrotter (Merit Motion Pictures) and some of our invited guests as they weigh in with their opinions.

2:00 PM – BREAK

2:15 PM – Round Tables (2 sessions @ 25 min/each)
Here’s your chance to chat with our amazing guest speakers in a more intimate setting.

Perhaps you have some more questions for them after seeing their presentations? Sign up throughout the morning
for an opportunity to share some time with Ken Bautista, Mark Bishop, Rochelle Grayson and Norm Bolen.

* Preference will be given to New Media Manitoba members and On Screen Manitoba members

3:00 PM – BREAK

3:10 PM – Norm Bolen, President & CEO, CFTPA

Join the President and CEO of the Canadian Film & Television Production Association as he closes out the day by discussing why the Canadian content community needs to understand and embrace new models for development, production and distribution  and why we need a Digital Strategy.

4:10 PM – BREAK

4:20 PM – Closing Remarks

4:30 PM – Business-to-Business Meetings OR as we like to call it “TRANS-MEETING”!

Let’s see how many introductions we can make in an hour. Sign up in the morning and make sure you have lots of business cards on hand! We’ll set up the carousel of meetings and watch the magic happen!

*Preference will be given to New Media Manitoba members and On Screen Manitoba members

5:30 PM – End of day